Modern vs. Traditional
Real Estate Marketing
Over the last decade the way that buyers shop for real estate has changed dramatically. Over 78% of real estate buyers last year searched for homes using the Internet and was the initial source of buyers finding the homes that they purchased for 24% of last years buyers. The ability to have multiple photos and more information online have resulted in a change from the Traditional Real Estate Marketing with its emphasis on print advertising in Newspapers, Magazines and Postcards that last year was only responsible for introducing 6% of buyers to the homes they purchased.
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With the Internet having become a part of everyday life, there is little suprise that home buyers now utilize the internet for most of their home searches. Where most real estate agents still rely on Traditional Real Estate Marketing efforts - agents that understand the change in how buyers find the property that they purchase are now leveraging Modern Real Estate Marketing tools and techniques. This limited group of agents have committed their time and resources to market their clients property online and to each of the other key market segments .
